The path your business travels from Day 1 to maturity is not a straight one. Your journey is not just about growth in terms of sales or customers. It’s also about the transformations you encounter, each in distinct stages, and each with its own unique challenges and milestones.  Understanding these phases can empower you as a business owner to face the next challenge with clear eyes and help you find the best way to build value for your eventual exit someday. Survival The early days of any business are filled with excitement and uncertainty.  You’re running on a relentless drive