In his annual letter to shareholders, Jeff Bezos generously shares his insights into how he and his team at Amazon.com achieve operational excellence.  (You should read them all, here's a link to the page that indexes them.) In the 2017 letter, he describes the power of having high standards and constantly raising those standards.  He goes on to explain some of the many of the ways to build high standards in a team.  One of them is particularly important for you to consider as you set about to systemize your business with the goal of achieving your own version of